BetVictor
Storytelling, creative concept piece. A fake historical account as part of the re-brand of BetVictor’s Asian market partners based in the Isle of Man.
Copy covering every aspect of safer gambling, including tools and resources available to customers and information for friends and family.
#1 Mike Tyson v Buster Douglas
Tokyo, Japan, 1990
#2 Sonny Liston v Cassius Clay
Miami Beach, USA, 1964
#3 Lennox Lewis v Oliver McCall
London, UK, 1994
#4 Lennox Lewis v Hasim Rahman
Brakpan, South Africa, 2001
#5 Wladimir Klitschko v Tyson Fury
Dusseldorf, Germany, 2015
A series of national team previews for the 2010 World Cup, including Argentina, Germany, Ghana, Japan and the Netherlands.
I led on copywriting for the BetVictor brand guidelines, produced alongside other senior creatives in 2020.
Writing ~50 weekend Premier League football previews for white label brand ambassador, Rio Ferdinand.